Amidst glaring commotion for the preparation of the upcoming elections in Uttar Pradesh lies the certainty and uncertainty of measures that will help in the success of the robust campaigns being started recently for the much awaited elections.
The audio-visual campaigns will be high on Rahul factor, they will showcase the 'misrule' and lack of development over the 22 years since Congress was last in power in UP. While the electronic media spots will highlight the vision of the Gandhi family for growth and development, packing in the punch line "Utho, Jaago, Badlo".
The prestigious UP campaign will be jointly handled by all the three agencies that had looked after the party's publicity for 2009 general election - Percept, Crayon and JWT. However, Percept - which had designed Congress' successful Jai Ho campaign in the last Lok Sabha poll - is exclusively associated with the launch advertisements.
It is for sure this time around no party or alliance want to take any chances and certainly imagine themselves on the throne of the heartland of India which accounts for the majority of the country’s population.
This article is posted by pressbrief.in
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